Friday, February 26, 2010

Optimize your blog images and code for search engines

This time, I 'm explaining about Image Search Optimization (ISO). It is the way to drive organic traffic from image search engines. If you observe HTML code of images, you will find "alt" attribute; other wise you can insert it to the code.  The "alt" attribute allows you to specify alternative text for the image.  If the image cannot be displayed for some reason, then the text of the "alt" attribute provides information about image.
HTML code of images
Alt content helps your pictures to index in image search results. Proper alt text and file-name makes it easier for image search projects like Google Image Search to better understand and search bots can easily crawl your images. Effect of alt text was showed in below image.
Image was not displayed to the user for some reason, but text was there.

Optimizing tips to be followed:
  • File names and alt text should be brief, short and descriptive. Don't give generic file names like "img.jpg", "pic1.gif", "1.jpg.  Avoid writing extremely lengthy file names and pasting entire sentences.
  • Use commonly supported file types like JPEG, GIF, PNG, and BMP formats.
  • Reduce your images size because images of low size can load fast. Use Image optimization tool to compress your image size without affecting image quality or use any photo-shop software.    

Wednesday, February 24, 2010

How do I move a blog between two Google accounts?

Process of moving a blog between gmail/Google accounts:

1. Sign in to Blogger with Google account-1, containing the blog which you'd like to move.
2. Now Open Dashboard, go to the Settings --->> Permissions tab.
Blogger Guide
3. Click the Add Authors button and send an invitation to the Google account-2.
4. Now log in to Gmail of Google account-2; click on the confirmation link that you have received and accept invitation (use a different browser).
5. Go back to the Dashboard of Google account-1 and open Settings --->> Permissions tab.
6. Click the grant admin privileges link to give Administrator privilege to the Google account-2.
7. Again go to the Blogger Dashboard ---> Settings --->> Permissions of Google account-2 and remove the Google account-1 from Blogger.
8. Your blog is moved to your destination account.

Friday, February 19, 2010

Drive more traffic using Bing Webmaster Center Tools

Microsoft is offering free Bing Webmaster Tools to improve your website. It can help your blog in getting indexed by Bing search engine and Drives more organic traffic. By Submitting a site map, It gives detailed reports about websites link to your site or blog (back links).  Bing webmaster center provides statistics about your sites. Here you can identify any issues that Bing encountered while crawling your site or blog.

Submit your website to Bing:

1. Open Bing Webmaster  page  here.
2. Sign in to Webmaster Tools using Windows Live ID like hotmail.
3. Click on Add a Site and enter required details like blog address and sitemap address. Now click on submit.
Bing webmaster guide
4. Authenticate your ownership of your blog by inserting a Meta Tag into HTML. For this copy the Meta tag and follow below mentioned procedure.
Bing webmaster center
5. Now open Dashboard in Blogger --->> Next click your blog Design option --->> then click Edit HTML.
6. Find <head> tag (click ctrl+f to search it) and Paste Meta Tag just below it. Click Save Template.
HTML Guide
7. Now click on Return to Site List. You have added your blog and wait for improvement.

You can also make use of Google Webmaster Tools that helps you in bringing more organic traffic from Google search.